What It Takes To Be A Mechanical Engineer - Free Essay Example

Sample details Pages: 2 Words: 734 Downloads: 7 Date added: 2019/07/31 Category Engineering Essay Level High school Tags: Mechanical Engineering Essay Did you like this example? In order to become a mechanical engineer, one must go to college and get their bachelors degree, get your licensing and also take the required exams. There are many duties to working a job like this,   having to be able to read blueprints, draw technically. Also will need to operate, Research, evaluate and design. Don’t waste time! Our writers will create an original "What It Takes To Be A Mechanical Engineer" essay for you Create order A few technical skills are being able to use scientific software such as MAYA Nastran, Minitab, Sigmetrix CETOL 6 Sigma and The MathWorks MATLAB. Also you will need to use other softwares like Autodesk Revit, Perforce Helix software, Microsoft Visual Basic, Microsoft Visio and Trimble SketchUp Pro.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   People who work or are working towards becoming a mechanical engineer will be working forty hours a week. The hours worked my change to conditions of work. A few work styles you will need to adapt to is being able to cooperate, paying attention to detail and also being depended on. They usually work at a desk, in a office and create blueprint and read them as well. They also need to talk to people for most of their time on the job. Working this job does not sustain to injury as much because theres not much work with dangerous tool and equipment. The tools you will need to be able to use are Flowmeters, Machine mounts or vibration isolators, Semiconductor process systems, Signal generators and a Voltage comparator integrated circuits. Like stated before mechanical engineers will usually work in a office. But sometime they will need to go and visit a construction site and see if all is going as planned and if any improvements are needed.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There is an estimate of 21,200 jobs available to work. These jobs are mostly found in the city areas that need building structures. There is a nine percent increase in jobs of this kind by 2026. The layoff is not high because to get a job like this you will need to be really a hard worker so there most of them are not there to goof off. Some benefits you get from is job are insurance for   medical, dental, and vision. Also they can get   profit sharing disability insurance or education assistance depending on who they work for. Becoming a senior engineer is a promotion. In the beginning you start as a starter, they may not give you hard jobs. But as a senior they will be at the top of thing and work harder but also get paid more of core.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   To be able to have this job people will have to work on getting their bachelors degree because this is need to start any engineering job. This will take five years of school to finish and be in the industry. There a few good schools to go to for your degree such as Massachusetts Institute of Technology, Stanford university and the University of Cambridge. MIT is the best school to go they are ranked number one for engineering. But University of Cambridge is also a good school its just thats it is in the United Kingdom.     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There are many important skills that will need be to use in this job active listening is one of them they will need to give all attention to whoever is talking, asking questions in important because there cant be any mistakes while on the job. Also math skill is needed in this job. Math is need to be able to solve a problem that comes their way. Same as science, there needs to be the correct science behind things to work. Reading is also big, reading sentences and paragraphs and being able to understand them is needed. There are many softwares they need to know to work this job. The need to learn quick is needed to work fast with new projects. Cooperation is important   in this job too. People will need to work together and get along.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The reason someone my want this job is that they might love working on cars and other matters of that sort. Also enjoy working with blueprints and love working with others. Also tech might be one of there skills and want to use it as a career. Being a mechanical engineer takes a lot of work but is worth it. You will have the ability to do what you love to do and not need to worry about not liking your job. Being an engineer is a spectacular   job and skill.

Essay about Affirmative Action A Means to End Inequality

Affirmative Action: A Means to End Inequality Throughout the United States, many types of inequality can be identified. What exactly does this statement mean? First, defining inequality would help one best approach this matter. The Merriam-Webster Online Dictionary defines inequality as â€Å"the quality of being unequal or uneven† through† a lack of evenness b: social disparity c: disparity of distribution or opportunity d: the condition of being variable† (Merriam Webster). Now the question is clearer, as identifying types of inequality is equivalent to recognizing the different groups that exist within the boundaries of the U.S. For instance, people can be grouped based on income, the level of education, or their position in their†¦show more content†¦The concept of affirmative action formally appeared when president Franklin D. Roosevelt called on governmental defense departments â€Å"not to discriminate against any worker because of race, creed, color, or national origin† (Roosevelt 1941). In 1961 President John F. Kennedy created Executive Order 10925 and coined the phrase â€Å"affirmative action,† a policy that emphasized themes that were analogous to Roosevelt’s (Wilcher 1). The Civil Rights Act of 1964 prohibited discrimination by large employment agencies and the Equal Employment Opportunity Commission and the Office of Federal Contract Compliance Programs were created to implement â€Å"civil rights laws in employment† (Skrentny 1). Several moderately effective legislative measures have been taken since these executive orders such as President Jimmy Carter’s Executive Order 12138 which created a National Women’s Business Enterprise Policy (Wilcher 1). Today, affirmative action has specifically come to be regarded as those policies which are aimed at correcting inequalities that exist because of past discriminatory practices. Even today, affirmative action remains a hotly debated topic. In early 2003, groups of college students held rallies and protests, in support of and opposing affirmative action, leading up to legal briefs concerning the University of Michigan’s admissions policy were due to the U.S. Supreme Court in the cases of Grutter v.Show MoreRelatedWhy We Still Need Affirmitive Action1493 Words   |  6 PagesWhy we still need affirmative action Because of the complex nature of the discussion on affirmative action and the controversies and the emotion surrounding it, it is imperative to first recap on the causes of race and inequality in the United States of America. The policies on affirmative action were proposed as a fractional remedy for the socio-economic impacts of past and present disadvantage faced by certain groups in the population, especially with regard to biases on gender and race. Such disadvantagesRead MoreDiscriminatory Practices And Natural Inequalities Essay1497 Words   |  6 Pages Whether individuals recognize it or not, the world is filled with discriminatory practices and natural inequalities. Even the â€Å"free† country, The United States, possesses many cringe worthy social inconsistencies in regards to: race or ethnicity, religion, gender, physical abilities, sexual identity, and sexual orientation. These discriminatory practices bring many circumstances to all dimensions of society. Par ticularly due to racist discrimination, minorities are left to a disadvantage in higherRead MoreAffirmative Action : Gender Action Essay970 Words   |  4 PagesAffirmative Action (ADD PROPER INTRO) Affirmative action, in its broadest sense, are attempts to help create labor and educational opportunities for groups that have been disadvantaged in the past. (Miriam Webster). Evidence has shown that throughout history, many groups have been discriminated against, and because of past (discriminations?), they continue to experience obstacles in areas of hiring, promotion, renting, buying, gaining education, and everyday economic activities. Thus, affirmativeRead MoreDiscrimination And Discrimination Against Minority Groups1034 Words   |  5 Pagesfor economic progress, and accentuates social tensions and inequalities† (International Labour Organization). That’s why the existence and especially the persistence of racial or sexist discrimination have led to the introduction of new policies in many countries. Indeed, in order to fight the issue of discrimination and redress the injustices, the positive discrimination concept has been introduced. This term, also named aff irmative action, was first used by President Kennedy in 1961 in the UnitedRead More Affirmative Action Is the Wrong Action Essays1708 Words   |  7 PagesAffirmative Action Is the Wrong Action The United States of America has long been a country divided by race. Hate has pervaded her existence since her conception, and now today’s society is forced to deal with those issues. Minorities have suffered at the hands of the white male majority for centuries as the social activities of the old war were brought to the new colonies, only to ferment and continue to affect the lives of all who lived within her borders. There is no doubting that thisRead MoreUnderlying Reasons for Affirmative Action1442 Words   |  6 PagesIntroduction The issue of affirmative action has existed for around forty years, but the Wall Street Journal reports that the idea may be coming to an end (Sander Taylor, 2012). The reason for this is that while the idea of affirmative action originated for positive reasons, it has also had some negative side effects. In light of the possibility that affirmative actions are unwound, it is necessary to consider what might happen if that were to occur. This essay will consider precisely that issueRead MoreAffirmative Action Should Be Changed or Ended All Together1605 Words   |  7 PagesAffirmative action should be changed or ended altogether In the late Sixties, Martin Luther King Jr. fought hard for equal rights. Before he was assassinated in 1968, he made a speech about his vision of human equality. I have a dream that my four children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character. (King) The Sixties were a turning point for racial equality. Because of leaders like King, many blacks and minorityRead More Its Time to Put and End to Affirmative Action Essay1586 Words   |  7 Pages Affirmative action should be changed or ended altogether In the late Sixties, Martin Luther King Jr. fought hard for equal rights. Before he was assassinated in 1968, he made a speech about his vision of human equality. â€Å"I have a dream that my four children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.† (King) The Sixties were a turning point for racial equality. Because of leaders like King, many blacks and minorityRead MoreThe Affirmative Of Affirmative Action Essay1389 Words   |  6 Pages Many affirmative action efforts have been made since the end of the Civil War in order to remedy the results of hundreds of years of slavery, segregation and denial of opportunity for groups that face discrimination. Many African Americans such as President Barack Obama, Senator Cory Booker, the writer Toni Morrison, the literary scholar Henry Louis Gates, media star Oprah Winfrey, and rap star Jay-Z have achieved positions of power and influence in the wider society (Giddens, Duneier, AppelbaumRead MoreA Lesson Before Dying, by Ernest J. Gaines and None of this is Fair, by Richard Rodriguez1469 Words   |  6 PagesInequality was a big issue back then, when there was not a clear understanding of what it was. The novel â€Å"A Lesson Before Dying† by Ernest J. Gaines was set in 1948 before the Civil Right Movement. It shows the problems and successes of African-Americans. The short story â€Å"None of this is Fair† by Richard Rodriguez was about how Affirmative Action benefited the minority making it unfair for white students to succeed. In the novel, Grant is a black person and educated, he is different from the other

It205 Week 4 Checkpoint Free Essays

How does email benefit an organization? I believe that email is a great benefit to most companies because it allows ideas and or attachments to be shared instantly. Why might an organization limit how an employee uses email during work hours? By limiting email usage during work hours it decreases the chance of clients being overcharged for work hours and also decreases the chance of loss of profit due to an employee’s attention being somewhere other than work. What is an emails path once it leaves an organization? Depending on the company it could go directly to the person it is addressed to or it could go through the IT department then to the person it is addressed to. We will write a custom essay sample on It205 Week 4 Checkpoint or any similar topic only for you Order Now What is the effect of instant messaging on organizational networks? Instant messaging can be a very useful tool as long and it isn’t taken advantage of, it could be used to send mass messages to all employees and or messages to individuals who may not be in the same building when working on projects. What are benefits and drawbacks of using instant messaging in an organization? A benefit would be that it is instant unlike email that may take a while, and has to be checked. A drawback can be used with that same example it is instant so files and or information that is not supposed to be viewed by outside individuals can be transmitted instantly. What are the drawbacks and benefits of webpage and search engine use in an organization? A benefit would be information for research being very accessible via websites and search engines A drawback would be these tools being abused and people using them for reasons outside of work. Should managers monitor employee email and internet usage? Why or why not? I think that management should monitor email and internet usage during work hours because of loss of revenue due to employees being on the web instead of being productive. Also to protect the organization from potential liability of what may or may not be transmitted or received on the organization’s server/ IP. How to cite It205 Week 4 Checkpoint, Papers

WAR II Essay Example For Students

WAR II Essay War is one of the most tragic things in our world today. It is even sadder that usually it comes around at least once in our lifetime. In the 20th century alone we have already had two huge wars. These wars were call the World Wars simply because they involved most of the big countries of the world. Many people have died in these wars.. especially the second World War. That is my focus for this essay. The leader of Germany at the time of WW2 and the person who most think started WW2 was a man named Adolf Hitler. Adolf Hitler was born in Austria. By the time that World War 1 started in 1914, he was living in Germany. He served well in the German Army and for that he earned a medal for bravery. At the end of the war Hitler decided to take up politics. By 1921 he was already the founding leader of the Nazi party. Hitler was an incredibly racist man and he had a great hate for Jews. By 1933, Hitler gained political power by winning the election. Soon after he made himself absolute dictator, calling himself the Fuhrer which means Leader. By the end of the 30s he was already sending Jews off too concentration camps to meet a horrible death. I believe that Hitler was one of the greatest causes of World War 2. Although there are many other reasons, he was definitely one of them. Another reason was the Treaty of Versailles. This was the treaty that was signed at the end of World War 1. This treaty outlined the rules that Germany must follow because of their defeat by Britain and France. Many Germans were angered by the treaty, for most of the rules in the treaty were unfair and Germany lost a great amount of wealth. One of the cruelest reasons for the war was Hitlers racist hate for Jews. He would send them off in cattle cars to places called concentration camps were they would be slaughtered by the thousands. World War 2 was huge and involved a lot of countries. There were thousands of battlefronts and warsites. The two main battlefronts were the battle front between Britain and Germany and the battlefront between the Japanese and the Americans. These battlefronts were split up into smaller battlefronts even still. Many lives were lost in the air, on land and in the sea. Some of the most notable battles were: The Battle of Britain, The Battle of Midway and The Battle of the Atlantic. Since the US and Canada were at war with the Japanese, Japanese Canadians were treated very poorly. The government had decided that all or most Japanese Canadians, even if they were born in Canada had either go home or go and live in one of the camps. These camps were made to keep all the Japanese Canadians together in one location. But the fact was that these camps were very dirty and not fair treatment. Also, the government took away all Japanese possessions and without the Japanese knowing, they were auctioned off at a fraction of their original value! This treatment went on for all of World War 2 and Japanese Canadians were not treaty fairly for many years after. Just recently the government of Canada has decided to pay compensation for their losses but most agree that it doesnt even come close to what they lost. One of the greatest outcomes of the war was the great world power shift. For more than a century Great Britain had been the wealthiest and most powerful nation in the world. But they used up too many resources in the wars and their status greatly decreased. One person even wrote that it is not Great Britain any more.. .ueba1dc47fd43e015bbcdba0446422a0a , .ueba1dc47fd43e015bbcdba0446422a0a .postImageUrl , .ueba1dc47fd43e015bbcdba0446422a0a .centered-text-area { min-height: 80px; position: relative; } .ueba1dc47fd43e015bbcdba0446422a0a , .ueba1dc47fd43e015bbcdba0446422a0a:hover , .ueba1dc47fd43e015bbcdba0446422a0a:visited , .ueba1dc47fd43e015bbcdba0446422a0a:active { border:0!important; } .ueba1dc47fd43e015bbcdba0446422a0a .clearfix:after { content: ""; display: table; clear: both; } .ueba1dc47fd43e015bbcdba0446422a0a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ueba1dc47fd43e015bbcdba0446422a0a:active , .ueba1dc47fd43e015bbcdba0446422a0a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ueba1dc47fd43e015bbcdba0446422a0a .centered-text-area { width: 100%; position: relative ; } .ueba1dc47fd43e015bbcdba0446422a0a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ueba1dc47fd43e015bbcdba0446422a0a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ueba1dc47fd43e015bbcdba0446422a0a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ueba1dc47fd43e015bbcdba0446422a0a:hover .ctaButton { background-color: #34495E!important; } .ueba1dc47fd43e015bbcdba0446422a0a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ueba1dc47fd43e015bbcdba0446422a0a .ueba1dc47fd43e015bbcdba0446422a0a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ueba1dc47fd43e015bbcdba0446422a0a:after { content: ""; display: block; clear: both; } READ: Ferdinand Magellan Essay. it is just Britain. People all over the world suffered through this war. Hundreds of thousands of people died. All for the sake of their countries. And you know what? No one actually gained anything from it. The fact is that all of the countries (excluding the US) lost much, much more than what they gained. Britain lost their power, France lost lives and land, Germany lost everything and Japan lost thousands of civilians in their suicidal attacks called Kamikazes. In my opinion the war was a total waste. Although some people will tell you that we fought and gained the peace that we have today and have had for almost fifty years. People fought for 5 years and lost more than 50 billion dollars. Do think it was worth it? Now, maybe if governments use the past as a guide to the future we wont have to fight such a bloody battle ever again. Especially with nuclear weapons so easily obtainable. Bibliography:

The American Dream Represented by Dee in Alice Walkers free essay sample

The American Dream is the pursuit of life, liberty, and happiness. Since the United States became an independent country in 1776, Americans have pursued their own dreams, all hoping to earn money, own land, and lead a life not dictated by anyone else. In Alice Walker’s â€Å"Everyday Use,† Dee is a shining example of an American pursuing her dream and succeeding at it. Dee came from a background of poverty. Her lineage includes slaves and farm workers that were never able to better themselves enough to rise above the poverty. She knew since she was little that the country was not for her. She wanted an education. She wanted to move to the city. So Dee worked very hard from the time she was a child to become educated and literate enough to go to college. Dee accomplished that, and when she got there met more people similar to her. She met African Americans that felt they need not be hindered by their poor backgrounds. We will write a custom essay sample on The American Dream Represented by Dee in Alice Walkers or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page One of the wonderful things about America is that there is no caste system. A man or a woman may be born poor and uneducated, but he or she does not have to stay that way. Americans can be as successful as they set their minds to. Dee was born with this mentality. Her background did not mean much to her in respect of how successful she would be in life. â€Å"Everyday Use† begins with Mama and Maggie, Dee’s younger sister, awaiting Dee’s arrival. She is coming home for a visit after being away at college in the city for a long time. When she arrives she looks much different than Mama and Maggie. She is dressed in a way that can be described as stylized African clothes. She is wearing a bright orange African styled dress, is wearing big gold jewelry, and is wearing her hair in a natural afro. She has also brought with her a man that could be her husband, she does not say for certain. The man greets Mama with the Muslim greeting â€Å"Asalama leikum†, and since Mama cannot pronounce or perhaps remember what he says his name is, she calls his Asalama leikum throughout the story. Dee announces she has also changed her name to Wangero, because the name Dee was given to her by the people that oppressed her. Dee takes many pictures of the house and of Mama and Maggie. She asks for the lid of an old butter churn that one of Dee’s uncles made himself. Dee is hoping to capture the poverty from which she came, and take it home with her to the city to show her friends. Eventually she asks for some old family quilts. At this point Mama gets angry with Dee. Mama had offered the quilts to Dee a long time ago, but then Dee did not want them. Now they are promised to Maggie. Dee argues with Mama that the quilts need to be properly displayed, and that Maggie will just put them to everyday use. Eventually Mama wins and Dee leaves without the quilts. One interpretation of Dee in â€Å"Everyday Use† is that she has a very misguided view of her heritage. She would rather identify with the Africans that she has never been exposed to than with her more direct lineage. Dee was a family name, but because she associated it with the slave owners that owned her family, she chose to give herself a new name. Furthermore, all Dee’s life she has wanted nothing more than to get away from her poverty stricken country home, but now, all of the sudden, she wants pictures of it, and wants to bring pieces of it back home with her. It is not wonder why Mama is confused and a little upset by Dee’s actions. It does however, make good sense. Clearly, Dee did hate her home when she was a child. Mama even alluded that house fire that burned down their first home may have been caused by Dee. Dee absolutely did hate her home and everything it represented: slavery, poverty, illiteracy. Dee is an adult now, she is educated now. Now she can look back on her past and have a sense of accomplishment and pride in herself for getting out of there. It is no surprise she wants pieces of her past to with her into her future. They will remind her of why she works so hard. They will remind her every day what her American Dream is, and how she must work at achieving it every day. Dee embodies the American Dream. She was born into poverty, the descendant of slaves, but she did not want to stay that way. Dee wanted to be an educated proud woman, living in the city. Dee accomplished that. Dee became strong and independent. She hated where she came from but now she can appreciate it. Dee finally got to a place in her life where she can accept her past, as unfortunate as it was, as a huge factor in getting her where she is now. If she had not come from such a bad background, she may not have been motivated enough to better herself. Further reading into the actual life of Alice Walker would reveal that she too, was born in poverty, and she too moved to the city for an education. Walker became a member of â€Å"The Movement,† and advocate for African American civil rights. One may view Dee as Walker’s interpretation of herself. Both are strong willed women that achieved their own American Dreams, and would serve as exceptional role models for anyone else with a similar dream.

Free Essays on Eed Diagrams

An entity-relationship diagram, or ERD, shows the overall design structure of a database. The basic unit of an ERD is the entity. Each entity represents a particular kind of data. For instance, an employee training database might have an entity for employee data, and entity for department information, and an entity for the classes. One way to get a handle on entities is to remember that in a relational database there is generally one table for each entity. Recognizing which entities you need in a database is a skill that develops with practice. Nevertheless, some tips can get you started. When you were writing themes in junior high, your English teacher probably told you to have one paragraph for each topic or each point you wanted to make. In database design you have one entity for each data topic. In the example quoted above, you can see that employee information is different than class information. So often when you start detailing the specific pieces of information that need to be stored, those data topics naturally emerge. Another tip is to ask yourself what the purpose of the database is. For instance, an employee database will almost always have an employee entity. A parts inventory database will certainly have a parts entity. Start with that entity. Principles of good database design (chapter 5) will help you see what pieces of information don’t fit in that entity and so must belong to other entities. An Entity-Relationship Diagram shows the relationships among the various entities in a database. Each entity is shown as a rectangle. Where entities are related to other entities, the relationship is shown with a line. A diamond shape on the line is used to hold a word that describes the relationship. For instance, the ERD in Figure 3-1 shows three entities: Employee, Class, and Department. The diamonds describe the relationships between the entities: An employee belongs to a department; an employee takes a class. Note... Free Essays on Eed Diagrams Free Essays on Eed Diagrams An entity-relationship diagram, or ERD, shows the overall design structure of a database. The basic unit of an ERD is the entity. Each entity represents a particular kind of data. For instance, an employee training database might have an entity for employee data, and entity for department information, and an entity for the classes. One way to get a handle on entities is to remember that in a relational database there is generally one table for each entity. Recognizing which entities you need in a database is a skill that develops with practice. Nevertheless, some tips can get you started. When you were writing themes in junior high, your English teacher probably told you to have one paragraph for each topic or each point you wanted to make. In database design you have one entity for each data topic. In the example quoted above, you can see that employee information is different than class information. So often when you start detailing the specific pieces of information that need to be stored, those data topics naturally emerge. Another tip is to ask yourself what the purpose of the database is. For instance, an employee database will almost always have an employee entity. A parts inventory database will certainly have a parts entity. Start with that entity. Principles of good database design (chapter 5) will help you see what pieces of information don’t fit in that entity and so must belong to other entities. An Entity-Relationship Diagram shows the relationships among the various entities in a database. Each entity is shown as a rectangle. Where entities are related to other entities, the relationship is shown with a line. A diamond shape on the line is used to hold a word that describes the relationship. For instance, the ERD in Figure 3-1 shows three entities: Employee, Class, and Department. The diamonds describe the relationships between the entities: An employee belongs to a department; an employee takes a class. Note...

Diabetes in the Pediatric Population Essay Example | Topics and Well Written Essays - 1750 words

Diabetes in the Pediatric Population - Essay Example It provides the basis for research in the field of diabetes since it assists in making decisions concerning policy and medicine based on evidence (Afaf, 2007). The evidence is usually obtained after the identification of different factors of risk for diabetes and goals for the preventive medicines. The people working in the field of epidemiology are involved in designing various studies, collecting and analyzing statistical data along with the elucidation and dissemination of the results. The field uses reviews among peers and systematic reviews, which are occasional in these activities. Epidemiology involves the studies that investigate outbreaks, surveillances on diseases such as diabetes along with screening of medicine, bio monitoring and comparing the effects of treatment among children in different clinical assessments (Vandemark, 2007). The field of epidemiology relies on other scientific authorities like biology, biostatistics, exposure assessments and social sciences. The fi eld of biology is utilized for purposes of comprehending the disease known as diabetes in a better manner while biostatics helps the professionals to make appropriate use of the available data in reaching appropriate decisions. On the other hand, the field of social sciences is usually helpful in understanding and measuring proximate and distal factors of risk. Epidemiology is used in the modern world in covering descriptions, causes of diabetes and health conditions that are related to diabetes such as obesity and high blood pressure in juveniles (Delaune & Ladner, 2002). Steps and Methods of Epidemiology of Diabetes The field of epidemiology involves the execution of various steps that guide actions in the diabetes segment. Firstly, it involves detecting the occurrence of diabetes among children and detecting the health threats they pose to the public at large. It then concerns itself with the detection of diabetic cases, which is often referred to as case finding (Vandemark, 2007 ). The monitoring of the disease trends among the children follows closely after which the practitioners monitors individuals who might have been exposed to it for symptoms. After monitoring children for the symptoms, they are given treatment for the different complications that have developed in them. The direction of interventions on diabetes follows, and it leads to the evaluation of these interventions. Finally, the generation of hypothesis to instigate further evaluations on the above symptoms and consequences takes place (Evelyn & Melanie, 2002). The field of epidemiology utilizes several methods when studying diabetes outbreaks along with their consequences on children. It uses methods such as field studies, laboratory experiments, observation, scientific methods and case studies in obtaining, evaluating and distributing of information regarding the outbreaks. A field study involves the measurement of certain variables, estimating parameters within the children and performing statistical tests on the formulated hypothesis. It involves making comparisons between children to approximate accurately the extent of association between certain causal factors and the disease in question (Vandemark, 2007). The method has the goal of establishing a cause and effects relationship between single and multiple factors with the ailment. The scientific method entails a continuous sequence that

Innovation in nursing IP phase 4 Assignment Example | Topics and Well Written Essays - 750 words

Innovation in nursing IP phase 4 - Assignment Example This paper comprehensively examines the suitability of adopting quality assurance schemes in the contemporary nursing realm, and more particularly, in the eye care department. The adoption of such a system would be a very essential innovation geared towards the enhancement of patient care and service delivery. As stated earlier, the desire to provide better care to patients has become of dire precedence to all medical service providers with the fundamental craving of realizing a higher level of patient contentment (Blanchet, 2005, p. 11). The principal solution is the incorporation of a system that is more focused on patients than any other stakeholder. This justifies the need for quality assurance systems in the nursing realm. This paper particularly examines the role of such systems in the provision of eye care services. Certainly, the improvement of the quality of eye care services has never been an easy task (Manghani, 2011, p. 35). However, it has always been a very great motivation both to health care providers and their patients (Basavanthappa, 2000, p. 36). This has always been because high quality eye care services usually enhance medics’ motivation and attract more potential clients. Introducing quality assurance systems definitely implies the provision of more advantage to the staff and allowing better involvement of clients in the system. In this article, Manghani extensively explains the significance of the adoption and monitoring of quality control and assurance systems by clinical officers and contract research units. According to the author, quality control helps achieve quality requirements while quality assurance helps provide the sureness that quality requirements are actually realized. According to Basavanthappa, quality control and assurance in the eye care field both aim at providing better eye care services. As a result, the author challenges medical professionals to try and adopt high quality patient care

Law and Religion Essay Example | Topics and Well Written Essays - 3000 words

Law and Religion - Essay Example Religions are one of the Institutions of socialisation, having the influence on people and decide how the people think and live. It does not matter what religion you are belong to, the basic elements are same for all religion. The religion organizes its action around certain beliefs, practice and symbols. The religion is formed by the group of people who bearing similar belief and ideology. There are normally laws within the religion that guides the way the members of the religion should behave. Any member of the religion broken the law, it will be treated as sinful, and which leads to punishments some times. According to Ron Kurtus, Religion can be see as a theological, philosophical, anthropological, sociological and psychological phenomenon of human kind. Religion includes survival in harsh, environmental, moral and social rules, overcoming diseases and mysteries of life including life after death. Religion is a large and complex phenomenon. The root of the word religion is from t he Latin word â€Å"religare†, which means being bound. Religion also may embrace a conception of faith. Law is the social mechanism, which is used to maintain the social order. In other words, law may help to maintain the public order, so that the social and legal interactions can occur within the society. The law is a instrument for the resolution of disputes, social problems, security threat and issue in relation ship between individuals. Three basic components are consisting in the human nature; they are to live, to propagate and to dominate. Law is the parameter, which govern the behaviour of natural state of existence by the humanity. Relation between Law and Religion The law is important factor for the religion. The theoretical structure of the law is designed to support the religion and the religion has the impact of the law. The law accommodates, restrict or influence the religion. The law has the major role in maintaining public and social order. The law has also the specific role in relation to the moral order of the society. The law is the instrument for resolution of disputed between individuals without endangering public order. The law helps to the policy makers to respond to social problem. The lawmakers can use their power to exercise their law making power to change the rules to engage with social problems. The law may also been seen as set of rule regulating individual relationship. The law is the important mechanism for controlling state power in particular in securing the rights and freedom of the individual. This is a particular theme in relation to religious rights. The religious beliefs, identity and practices of individual have t he potential impact on the function of the legal system. And also the legal values have a strong influence on religious values. Law is using to keep order, resolve disputes, respond to social problem, regulate social relationship, control state power or empower individuals. Law is important factor in the religion, since it impinges on individual, community and organization. There are so many religion works in our society. The law makes enforce the law to protect the freedom of speech and racism etc. In the world we can see different countries fighting each other due to different religion and belief of the people in those countries. The interaction between law and religion is important for the society. The religion interest of an individual is not more than an explanation for their activities or spiritual needs rather than a distinctive interest of that individual. The lawmakers need to give weight to the right to individual autonomy, which may arise because an individual wishes to reject medical treatment that would be contrary to their religious beliefs. (Peter W. Edge, 17). Law important for Religion Law may be seen as one of many social instruments, which maintain the social order in the society. The law enforce the transition from an endless war of all against all, to a position

Cadbury: Porters Five Forces, and PESTEL Analysis

Cadbury: Porters Five Forces, and PESTEL Analysis In order to recommend what strategy is needed for a company to follow is essential to analyze the competitive environment where they operate. When analyzing the competitive environment of Cadbury, the factors that should be considered are both factors from the confectionery industry and factors from the macro environment, which would have an effect on the successful operation of the company. I have chosen Porters Five Forces, and PESTEL analysis. 1.1 Porters Five Forces Bargaining power of buyers: Porter (2008) stated that where the product is a small  fraction of buyers costs or expenditures, buyers are usually less price sensitive. Cadbury has to categories of buyers namely, consumers or retailer. Retail buyers are the group that has the most effect for Cadbury and other confectionery producers. They are mainly large retailers like i.e. Tesco, Asda in UK. There is competition for shelf space and threat of backward integration especially with brand only products. That is a very important group, which is directly correlated with the revenue. It could have high effect. Bargaining power of suppliers: Group that has big impact on the final product, in terms of quality and price. The main commodities used by Cadbury are cocoa, milk, and sugar. Any change in the price of those commodities will affect directly the price of the product and the profitability. Confectionery manufacturers are facing increasing cost pressures as Cocoa prices hit their highest levels for 23 years due to fall in Cocoa production (BBC, 2008). Cadbury is using commodity derivative contracts for cocoa and sugar. Cadbury Cocoa partnership is established to insure sustainable supply of Cocoa by supporting Cocoa farmers in Ghana, India, Indonesia and Caribbean (Cadbury, 2008). Another way perhaps to strengthen their position would be a backward integration, where they would acquire one or more of their suppliers to ensure that they have control over the commodity price (Johnson et al, 2008). Moderate effect. Rivalry among existing competitors: Confectionary is an industry with stiff competition amongst its players. There are five major players competing globally in confectionery industry: Nestle, Mars Wrigley, Cadbury, Ferrero Rocher and Hershey with about 42% share of global market (Cadbury, 2008). All of the major players in the industry have very sound brands worldwide. There is a high growth rate of 5% in the developed countries, and about 10% in the emerging markets, which makes the confectionery industry very attractive. Because of the high competition, there is possibility of competition of prices, which will cause the company to operate with lower margins. High effect. Threat of substitute products: World Health Organization (WHO) (2008) estimates that in 2005 at least 400 million adults worldwide were obese and forecasted that this figure in 2015 will be 700 million. USA, UK, and Germany are among the countries with largest number of people that are obese, overweight, and have cardiovascular health problems on the other hand those countries are the largest confectionery markets in the world. Consumers are becoming more and more aware of healthy eating, so the snacking habits are changing. There are numbers of substitutes emerging on the market, products like cereal bars and fruit bars are threat for the chocolate industry, as health conscious parents especially, would opt for the healthier option. Chocolatiers try to add value to their chocolate, with vitamins or antioxidants or by removing fat and sugar from the confection (Scully, C., 2006). Moreover consumers want firms to avoid e-numbers or synthetic colours and require instead organic substan ces In this regard many people think of the possible health benefits from the chocolate they eat. Consequently a further development will start. Special groups like diabetics or allergy sufferers will rise in importance. (Vreeland, C., 2007). The other main direction in the confection industry is the tendency to pure black and high quality chocolate. Thus, the sweet is turning into a way in which people express their selves. Candy Industry (2006) clarifies this with the headline of one of their reports Dark and Decadent vs. Milk and Mainstream. The statement is underpinned by several data. In 2006 the sales of dark chocolate increased by 40%, every third chocolate released was a dark chocolate and the premium market was foretold to grow over 20% in the next periods. The bitter chocolate has the benefit of a low sugar rate and a lot of antioxidants that makes it much more healthy then normal sweets. A dark chocolate is a bit of luxury at a reasonable price, perhaps thats a reason why this kind of sweet is so popular. The last point which supports the trend is that premium chocolate is for a multilateral use, for instance as a gift or decoration, optimally suitable (Rehan, 2007). The effect is high. Threat of a new entry: as the confectionery market is dominated by well established brands, as sated while analyzing the rivals, and they are Nestle, Mars Wrigley, Cadbury, Ferrero Rocher and Hershey, with 42% of the market (Cadbury, 2008) for a new company is very difficult to enter the market, unless they come up with new interesting product, something to go in line with the healthy lifestyle perhaps, as discussed above. However, it will be difficult to take a considerable market share, as they would be competing against very well established companies, with also established brand names, distribution channels and high capital investment. Other barriers for new entrants are economies of scale and experience of major operators in production and distribution (Johnson, et al 2008). On the other hand those barriers might not be effective for a company that is diversifying, like Nestle, they used their strong position of the confectionery market to enter the ice cream market (Reader, 2 006). The effect on Cadbury is low. 1.2 PESTEL Analysis Political: Only 10 countries in the world produce more than 90% of the worlds cocoa (Worlds Coco Foundation, 2007). The major problem in those countries is poverty. The main concern for the companies trading with those countries is political stability, as instability can have effect on the price, and the supply. Economic: Recent fall in the value of the pound, is one economic factor that affects all the companies that operate in UK, and have business connections with other countries. Cadbury operates in more than 60 countries in the world. Cadbury suppliers of their main commodity cocoa are not British, as outlined above. The depreciation of the pound makes the prices of cocoa more expensive; even though Cadbury had future contracts to hedge against situations like that it will still affect the operation in longer run, when new future contracts need to be made. On the other hand interest rates are very low in England at the moment. The base rate is only 0.5% (Bank of England, 2010). Companies can benefit with lower interest borrowing. Social: Fair trade with cocoa farmers is a social factor, as affects how the company is perceived by the consumers. Fair trade means that a company buys a tone of cocoa at the market price and pays a social premium for the commodity. This benefits the planter because of a steady income stream, which is more independent from the volatility of the market price. Furthermore a company with a fair trade label pays a percentage of the selling price to the centralized fair trade organization. Corporations try to redeem these disadvantages through a higher quality of cocoa beans (Westen, 2006). Furthermore an enterprise could gain a competitive advantage because of their social commitment. The customer can see a fair trade certification on the package and this is becoming more and more important. As outlined above Cadbury operates in more than 60 countries in the world. When a company operates in more than one country potential problems are conflicts between different cultural groups, language difficulties, stereotyping, and mutual misunderstanding (Greenhause, et al, 2010). Technological: Availability of high-tech machinery enables the company to produce high quality product at lower prices, which helps the company to gain competitive advantage. Another point is the widespread of the internet and satellite television, makes it easier to advertise to bigger audience of potential consumers. Environmental: The cocoa plant needs a stable climate. But the ideal conditions in  Africa and South America are in danger because of global warming. The weather will be  unpredictable and natural disasters are possible. Consequently the plants get hurt and the productivity decreases. Moreover disease destroys over 20% of the cacao beans that should be use for chocolate production every year (Ogodo, 2006).Therefore companies should search ways to secure a steady flow of cocoa in the required amount and quality. Cooperation with the World Cocoa Foundation could be a solution. Confectioners like Ferrero, Lindt, Thorntons and Nestle realise this potential and try to improve future expectations (World Cocoa Foundation, 2007) Legal: Affecting the industry are two new legislations that came into force in 2003 in UK. Regulations concerning contaminants in food and organic products force firms to obey and perhaps change their own practices (Baxter, 2006). The company had a very strong financial position with sales revenue growth of 14.6% compared with the previous year, which was due to increase in price, rather than increase in volume of sales, (Bonfield, 2009). Increasing price with no increase in the quality results in higher margins, however it is a very risky strategy to follow as the consumers might not agree with it, the company can lose market share (Johnson, et al 2008). The profit margins have increased from 5.41% in 2007 to 7.43% in 2008, and are higher than the average which stands at 6.42%. That is an indicator of successful cuts in cost. Main reason for that is cutting the number of employees, in 2007 the number of employees was 50,465, and in 2008 was nearly 4000 less down to 46,517. ROCE was nearly doubled in 2008 rising from 3.78% to 7.29%, and was much higher than the average ROCE for the industry, which was 5.53%. This increase in part can be from divestment of Americas Beverages in 2008 during 2008 that had lower R OCE than other companies in the group. According to Cadburys annual report (2008) In July 2008 Company issued new  £350m sterling bond with a coupon of 7.25%and underlying interest rate for Cadbury in 2008 was 6.5%. This means that Cadbury is not producing ROCE much more than its current cost of capital. On the other hand Nestles ROCE is an impressive 21.5% that indicates that the operating costs in UK are much higher, like wages, rent, administrative expenses etc. Current ratio which indicates the companys liquidity is 0.86% for 2008 for Cadbury, which is an improvement from previous year when it was 0.58%. That indicates that their liability has decreased during 2008. Compared to the competitors is obvious that they are not as liquid as Nestle, with current ratio of 1%, however their performance for 2008 compared with the industry average which is 0.72% indicates that they are doing better than the majority. Gering Ratio has decreased from 123.69% to 89.66% in 2008 mostly because of the demerger with the Americas Beverages which was financed by debt. At 2008 their gearing was lower than the average that was 106.6. That is an indicator that if the company needs to borrow, it will not be difficult to find a lender, as they are outperforming the average. Return on shareholders funds is 11.36% nearly doubled compared to year before when it was 6.10%. Nestles return is again much higher at 14.76%. However Cadburys Return on Shareholders funds is again better than the average for the industry which seats at 8.73%. (Weetman, 2006) (Nestle, 2008) (Fame, 2009)(Cadbury, 2009) CORPORATE STRATEGY CURRENTLY BEING PERSUED Vision into action is the name of the strategy pursued by Cadbury. The main outcome of the strategy is to achieve mid teen margins by 2011, alongside with 4-6% organic revenue growth, and improved return on capital employed. If all of that is achieved Cadbury PLC is going to be in an excellent position financially and marketwise, and would deliver outstanding return for their shareholders and become the largest confectionery company in the world. Cadburys priorities stated in the strategy were: growth, efficiency, and capability (Cadbury, 2009). In order to achieve the priorities cost reduction was very important, which resulted in increase in profit by 2.02% the de-merger of US Beverage happened in May 2008, as it was difficult for a British company to compete against American giants such as Coca Cola and Pepsi Co (Market Watch, 2008). And because it was an unrelated diversification from Cadburys main focus on chocolate, gum, and candy. Originally Cadbury wanted to sell the business, as Colley et al. (2002) suggests that a company may not have the time or resources to focus on particular division. Selling the units that lack long term prospects would bring in cash that can be used in what would be considered more advantageous ways. However a lack of interest from cash shy investors forced it to split the business instead. Instead of adding value to the Parent Company, if that given unit adds in management costs, adds to bureaucratic complexity and obscure financial performance, it is not feasible to continue with their oper ation (Johnson et al, 2008). The recent acquisition of Adam business is of immense benefit to Cadbury having gain number two position in gum business. They are focused in Integrating these recent acquisitions for sustainable growth. In order to implement strategy successfully there should be match between strategy and organisational structure. Roquebert et al. (1996) argue that in essence the structure of the organisation and its fit to environment determines the relative degree of profitability. Alfred Chandler (1962) concluded that structure follows strategy. New group structure of seven business units instead of four was introduced and de-layering organization for faster decision making and reduction in administrative cost. Strategic business unit is a part of an organization for which there is a distinct external market for goods or services that is different from another strategic business unit SBU (Johnson et al, 2008). The definition for SBU by CIMA, (2006) adds that SBU has a significant degree of autonomy, typically being responsible for developing and marketing their own product. In the case of Cadbury there is no evidence that shows these business units will have any autonomy in developing their own m arkets and products. Alongside what I have mentioned several other activities had been carried out in order to implement the strategy, such as the reconfiguration of production in Australia and New Zealand to reduce complexity of production, ant the closure of the nonperforming plants i.e. Barcelona and Turkey Gum plants and Somerdale Chocolate plant (Cadbury, 2009). Cadbury is a large company that only concentrates in one industry. In a study carried out by Schmalensee in 1985 was found that the industry effect is very significant and accounts for at least 75% of the variance of industry rates of return on assets, which is directly correlated with the profit of the firm. He also found that market share effects exist it share has positive relation with profitability but its effect is negligible and industry and market share affects are negatively correlated. Within the industry this is competitive advantage that accounts for profitability of company. Cadbury at the moment does not have competitive advantage over its rivals. Profit target set for 2013 that is operating margin of 16%-18% (11.9%for 2008) shows that understanding this fact managers are trying to gain competitive advantage over other global players by focusing on performance and increasing profit (Hill and Jones, 2007). RECOMMENDATION Based on the findings regarding the competitive environment where the company operates, and on Cadburys financial performance and current strategy, l can give recommendations for a strategy to be followed, supported by a Balanced Scored Card provided in Appendix 1. The main goal as it was outlined in the existing strategy is Increase in Shareholders Value. For the goal to be achieved every department in the Company should be involved. I will explain the implementation of the strategy starting from implementation in the process of learning and growth, than the implementation across the internal processes, followed by what would the strategy mean to the customers, finishing with how will the strategy affect the financial perspective. In order for a company to be successful the most important asset are the employees. Very important part of any strategy is how happy the employees are? Are they driving the business towards the goal set by the management? In order to achieve the points made is very important that the team fully understands the strategy and the underlying assumptions. The employees should work as a team with a successful communication between them, which contributes to faster decision making. For best results Cadbury should employ and retain high performers, for example high performing managers, or specialists in the field of RD. Once those employees are on board is very important to retain them, by appropriate pay, safe conditions, training and development to achieve their full potential. After the Kraft take over, and numerous job cuts, the team morale is low (BBC, March 2010), and it is very important that they get the support needed, and understand the big picture. Another crucial area of successes is investing in RD. As outlined by the analysis using the Porter Five Forces, there is a threat of substitutes, to develop products in line with the changing consumer habits (WHO, 2008) healthier variety of snacks should be introduced. Consumers are becoming more health concern, and are happy to pay higher price for a good quality, example of that is Innocent, focused on healthy food and drink, 100% smoothies, packed fruits and vegetables, which in the nine years they exist has grown from just a three employees to 268, and is one of the fastest growing companies with revenue of over 120 million pounds (Innocent, 2009). As explained by Ansoffs Matrix possible growth opportunities are found in this particular case by introducing new products in already existing markets (Richardson, et al, 2007). I think that Cadbury PLC should be one step ahead and introduce similar products as well. However, introducing new products is very costly and it will relate i n lower growth prospects. There are two factors that the power of substitutes depends on: Relative Price/Performance; and The extent of switching costs (CIMA, 2007). By using Porters Five Force was found that the competition in the confectionery industry is fierce; in order for Cadbury to maintain their market share, or better to enlarge it, constant improvements of the products should be maintained. Black and Green line should be developed further, as the demand for dark chocolate is growing (Rehan, 2007). As Porter (1980) says the goal of a competitive strategy for a company is to find a position in its industry where these competitive forces, will do it the most good or the least harm The Cadburys brand is large and global. Kraft had done a lot of acquisitions in the past where the brand has been kept intact like Jacobs Coffee in Germany. The company should continue that with the Cadbury Brand, as that is key to success. In the long run that will result in improved sales revenues , and better profit margins. In the Balanced Score Card I have outlined that Cadbury should be environmentally friendly. Ogogdo, (2006) had pointed that there is a threat to the cocoa trees in the long run, by the global warming. Cadbury should do their part and be involved in projects helping the environment, like using fair trade, or following their competitors examples. Nestle USA is helping to safeguard the environment through pollution prevention and control, energy conservation and recycling/solid waste management practices (Nestle Global, 2010). Entering new markets is a way of driving the business forward. By acquiring Cadbury, Kraft had positioned themselves on the Indian market where Cadbury has a very strong position, on the other hand Kraft can help Cadbury to penetrate the Chinese market, where they have a solid position, and use their distribution channels (Riches, 2010). Being global as refered to in the PESTEL analysis comes with its negative sides. To overcome that Cadbury should work towards minimizing conflicts and have procedures in place to supplement the strategy. Even though the current liabilities had decreased from the year before, there are still high. Restructuring the debt to a lower interest loan, would result in substantial savings. The interest debt on the existing debt is 6.5% (Cadbury, 2009). As outlined from the financial analysis, the performance had been stronger year after year, where almost all of the ratios had improved. If all the recommendations outlined above are followed the financial performance can only get stronger. When all standards are met for quality and the product meet and exceed customer expectations, there are possibilities for higher margins and increase in profit. On the other hand when the profits increase after interest and tax, the shareholders return would increase as well, which makes the final goal achieved increase in shareholder value. Market Watch Drinks; Apr2008, Vol. 7 Issue 4, p14-14, 1p Porter, M. E., (1980), Industry Structure and Competitive Strategy: Keys to Profitability, Financial Analysis Journal, Vol. 36, Issue 4, p30-41, 12p Strategy in Action Applying Ansoffs Matrix.Full Text Available By: Richardson, Mark; Evans, Carl. Manager: British Journal of Administrative Management, Summer2007, Issue 59, pi-iii, 3p

Oh, For the Love of Thought :: Philosophy Plato The Allegory of the Cave Essays

Oh, For the Love of Thought Many thinkers have existed throughout history. These thinkers were called philosophers because they literally loved knowledge. In fact, the root phil means love, and the root soph means knowledge. These lovers of knowledge have always looked for ways to spread both their knowledge and their way of constantly thinking to other people. One of these attempts was Plato's The Allegory of the Cave. Plato's The Allegory of the Cave describes, through a conversation between Socrates and his student Glaucon, cave dwellers who see only shadows of puppets on a wall. Socrates emphasizes to Glaucon: To them, the truth would be literally nothing but the shadows of the images. Socrates continues his supposition by rhetorically asking: What will follow if the prisoners are released and disabused of their error?. It turns out, says Socrates, that the experience will be painful at first. Once a liberated cave dweller leaves the cave and goes to see the sun, he will see a greater truth than those in the cave. Socrates and Glaucon continue to discuss the cave and determine a set of possibilities: The cave dweller who does not leave the cave will be ignorant; he will not know nor want to know the truth. The cave dweller who leaves the cave and returns will be considered heretical; while he knows a greater truth, he must suffer for it. The cave dweller who leaves the cave and does not return w ill be cause for the cave dwellers to consider the sun, enlightenment, or the ultimate truth to be dangerous; it will be reason for the cave dweller not to leave the cave. The allegory, continued in a reader's mind to a deeper level at which visible reality is an unraveling ball of infinite size with ultimate truth at its core and layers of illusion surrounding it, shows that there will always be a deeper truth. No one person can be fully enlightened and see ultimate truth just as no one person can see the whole of a sphere. It takes the perspectives of all to even begin to see the ultimate truth. Plato begs man in general not to consider the ideas of other men to be heretical because the ideas force people out of their comfort zone and do not make immediate sense to them. People must be continually open-minded. Man may find a new insight into something shedding a layer from the aforementioned ball of reality, but that just means that there are infinitely more insights to gain before the layers of illusion are shed.

Do We Depend Too Much on Computers Essay

As civilization advances we depend more and more upon our invention. There is technology that saved many lives, as well as the one that have destroyed whole cities. Good morning members of the jury, parents, teachers and students. My name is Hugo Mendoza and I will talk about dependency on computers. I choose it because I think people must know all the benefits it brings to our daily life. So, do we depend too much in computers? The answer is that yes, all days we use computers in the business, public services, education, and the most of all entertainment. Even if we don’t note it our life is affected by technology and computers behind all. I will focus about technology in general. After all these years, technology has been evolving constantly; it has facilitated our life in all aspects. First of all, medicine, medicine has improved a lot by the use of technology in hospitals and labs, improving the health of the sick and in bringing up a new medicine for a no before-seen disease quicker than before. There are healing machines that can cure people faster than would take by human hand. Then, there are vehicles such as cars that use the GPS or the monitor to show how much gas is left select music and more. There are even airplanes that can be monitored by computers, and trains that are controlled by computers to prevent a collision. Children play videogames like PS3 or Xbox, with these videogame consoles they will have better experience in computers and will be able to understand better the technology when they grow up. Computers like PC’s and Mac are used by us every day for school, work, and assignments. Students can get into the internet and find any information they want, we can communicate by long distances, and even get an online tutor for any class. By the other hand, technology has been used to create destruction by fabricating guns, war machines and devices like nuclear bombs. This is the other face of technology, and has been used in wars such as World War II. If we continue to make guns, war machine and bombs with the improvement of technology maybe in the future there will be a bomb huge enough to destroy a country or a continent. It would be the end of the world if it’s like that. Scientists fear that in next generations, machines replace completely work done by humans and we doing nothing; they fear that we will not do sport and depend completely on computers. If it’s like that, what would happen if the systems fail to work? There would be complete chaos. Or worse, what would happen if all the systems refuse to listen to people’s orders and do what they want? Nobody knows, and we don’t want to know. We have to do something about this. In my opinion, technology and computers have to do a lot in the world we lived today and we can’t live anymore without them, as we got used too much on them. However, technology is a double-edge sword and we should find the way to make this dependency less dangerous and safer for future generations. There most only be new inventions when we really need they are really important, useful and helpful for humans.

ADD/ADHD Intervention Assistance Essay

Inattentive behaviors are very common in the ADHD children and are often go unnoticed because it becomes difficult to observe these trends in the students. There are various symptoms of inattention in students by which they can be identified to being suffering from ADHD;  ·Ã‚   The student is most of the times unable to pay attention to the events that are happening in the classrooms. They are unable to concentrate on what is being taught by their teacher.  ·Ã‚   They are very vulnerable in their paying of attention. They can’t handle pressure of work and most of the times unable to solve the work which they are assigned.  ·Ã‚   They always feel anxiety and are unable to finish their tasks as they move on to the other.  · They have problems with the planning and managing of tasks. They show inability by staying behind and always lack in confidence. b) Hyperactivity:   Ã‚  Ã‚   This is described as the tendency of the child to become active in wrong ways. The symptoms include;  ·Ã‚  Ã‚   They are uncomfortable in each situation they are opened to.  ·Ã‚  Ã‚   They cannot sit at a single place for sometime and they have problems in waiting as well. They initiate things only to move away from the current situation.  ·Ã‚  Ã‚   They are restless in nature and always show confusion as they have so much things going on in their minds which make them to show their anxiety and pressure. c) Impulsiveness:   Ã‚  Ã‚  Ã‚   Impulsiveness can be stated as the disability of the child that makes him to take action without interpreting things and events.  ·Ã‚   They take action without having to think or know about the consequences.  ·Ã‚   They most of interfere in the conversations trying to put forward their opinions in the wrong ways.  ·Ã‚   Their inability to stay focused is minimal. Part 2A) Being a teacher the characteristics that I will be observing in the child will be as follows; 1. Behavior 2. Leadership Role 3. Intervening in Conversations 4. Frustration 5. Day Dreaming 6. Low Self Esteem

Free Essays on Analizing Art

Art is something which can be analyzed to give deeper insight as to the common values and beliefs shared by the members of a certain society. Regardless of the place of origin or the time period of a form of art, it will always be a reflection of the social structure in which it's creator/s lived. However, the way the artist perceives the culture common to his time period is very relative. People pertaining to a higher social class had different values and ideologies than members of a lower class. This different view of life can be seen very clearly in individual forms of art such as painting and music. These specific forms of artistic expression required very little money, thus could be exercised by anyone including members of a lower class. Other forms of art such as architecture and sculpture required more money and in most cases wealthy patrons such as kings or queens. Architecture also required large numbers of workers which often made it hard to see any individual influence in the design, however showed the collective ideology of all of the people involved. The cost of labor and materials was also so great that very affluent members of society were needed to financially support the whole process. Sculpture was also an artistry that required great amounts of material and labor. This resulted in a more normative form of art which portrayed societal aspects in a way that was of interest to the financial backers. By studying both popular and normative art together it is possible to obtain a greater perspective on a specific culture. Outside influences from other countries can also affect the art and the artists of a certain society. As a country sees more and more immigrants from a certain area, the art will begin to reflect the ideologies these outsiders bring in with them. This same change can be seen more drastically in the case of an invasion. The architecture would change drastically, since it is normative art and the new rul... Free Essays on Analizing Art Free Essays on Analizing Art Art is something which can be analyzed to give deeper insight as to the common values and beliefs shared by the members of a certain society. Regardless of the place of origin or the time period of a form of art, it will always be a reflection of the social structure in which it's creator/s lived. However, the way the artist perceives the culture common to his time period is very relative. People pertaining to a higher social class had different values and ideologies than members of a lower class. This different view of life can be seen very clearly in individual forms of art such as painting and music. These specific forms of artistic expression required very little money, thus could be exercised by anyone including members of a lower class. Other forms of art such as architecture and sculpture required more money and in most cases wealthy patrons such as kings or queens. Architecture also required large numbers of workers which often made it hard to see any individual influence in the design, however showed the collective ideology of all of the people involved. The cost of labor and materials was also so great that very affluent members of society were needed to financially support the whole process. Sculpture was also an artistry that required great amounts of material and labor. This resulted in a more normative form of art which portrayed societal aspects in a way that was of interest to the financial backers. By studying both popular and normative art together it is possible to obtain a greater perspective on a specific culture. Outside influences from other countries can also affect the art and the artists of a certain society. As a country sees more and more immigrants from a certain area, the art will begin to reflect the ideologies these outsiders bring in with them. This same change can be seen more drastically in the case of an invasion. The architecture would change drastically, since it is normative art and the new rul...

Women in china Essay Example | Topics and Well Written Essays - 3500 words

Women in china - Essay Example while working against great odds including an enormous population in a vastly spread out country which had limited resources to look after its people. Women in China have increasingly played a role that has been equal to men. They have found a new place in the society, working with men at all levels from the farm to industry, academia and government. The laws of the present day China have granted equality to women with men in all spheres of life, while recognizing that they have certain differences. Women are considered to be equal to men in rights as well as obligations to the society, have equal entitlements with regard to work, education, ownership of property and the right to form a family. The reality of women in China is certainly getting better and although at present, despite there being no legal impediments to equality, women still trail behind the men in China. Family planning and birth control policies of the state in China which have been put into place in response to the huge population pressure have been a source of controversy and irritation despite the achievements, requiring women to undergo forced abortions and sterilizations. This essay takes a look at the position of women in present day China. China is a country with unique culture, traditions and a communist as well as a feudal past which has attempted to modernize itself relatively quickly in a short span of time, achieving considerable success with these efforts. Its huge population has always presented problems at the national level and has meant that the government has had to adopt some controversial measures to keep in check these pressures. The government of China has, however, attempted to enhance the status of women and grant them a level of equality with men in the society. The revolution of 1949 meant that equality for women in China was considered to be legitimate and in line with the aims of the new government. Women comprise approximately 49% of the total population of China and

Gary (2002) indicates that nurses display many of the characteristics Essay

Gary (2002) indicates that nurses display many of the characteristics of an oppressed group. Do you agree or disagree with her a - Essay Example The conditional status of oppression has been rampant in medical institutions, yet, overt recognition of its existence is consistently denied. As nursing is generally viewed as female-dominated profession, many distinguish it as lower compared to predominantly masculine careers. Hence, nurses from various fields are extensively pressured to prove themselves in the patriarchal society (Seago, 2006). Accordingly, feminist antagonism serves as primary source for negative viewpoints adapted in medical settings. In relation to career antagonism, the nature of oppression spreads from hierarchical nursing ranks. Concertedly, nursing management deviates from the ideals of supportive supervision into tyrannical leadership. In parallel view with the study by Gary on â€Å"Why and Wherefore of Empowerment,† intentional intimidation of junior nurses by senior nurses in clinical field is perceived as effective means in controlling behavior of the former (Stevens, 2002). Upon inciting fear, most nurses act according to manipulation of ranked nurses--nurses’ independent functions are broken to fit the whims of senior nurses. The problem with oppression is not only provoked by those with higher organizational authority. As revealed by American Association of Critical Nurses (2007), even peer-to-peer association augments oppression in practice.

Critically assess the use of environmental principles in environmental Assignment

Critically assess the use of environmental principles in environmental law - Assignment Example At present, the guidelines of the international environmental law play an imperative part that imposes considerable impact upon the notion of sustainable development. Environmental evaluation is quite essential for upholding the sustainable development of society as well as useful for establishing necessary laws related to environment. Apart from the factor of global warming, the aspect of climate change also contributes largely upon affecting the natural environment by a greater extent. Since the year 1960, several environmentalists took significant initiatives for reducing pollution, cleaning up the wastes, implementing strict laws for every individual of different nation, minimizing wastage products and introducing recyclable materials for the manufacturing of new products. In the year 1969, United States National Environmental policy Act referred that every societal member must follow the environmental laws in order to mitigate the impact of global warming. The major reason for e stablishing the international environmental regulation is for addressing social as well as environmental factors that have been considered as the root cause of global warming. By taking into concern the present environmental situation, it has been apparently observed that there has been drastic increase of pollution due to huge augmentation of carrier vehicles and industrial wastes. In order to make control of all these environmental aspects, lawyers and various environmentalists implement certain effectual environmental principles in order to create awareness about preserving the nature within the community people (University Corporation for Atmospheric Research, 2012). This paper intends to critically assess the execution of environmental principles in environmental law concerning different significant aspects. These aspects include the different principles relating to environmental law, environmental regulation and protection along with international and European Environmental La w. Principles of Environmental Law Polluter Pays Principle The ‘Polluter Pays Principle (PPP)’ is considered as an effectual guideline concerning the environmental policy. This policy implies that community people must take deliberate initiatives towards preventing the increased level of pollution. The major objective of the ‘PPP’ is to internalizing the external activities of environment so that every community people can become quite conscious towards maintaining the cleanliness of nature. The principle of international environmental law was initiated in the year 1972 and it is recommended by ‘Organisation for Economic Co-operation and Development (OECD)’. OECD is recognized as a council that established the guidelines concerning international environmental law. The council stated that these guidelines should be executed for assigning the costs that are incurred for the prevention of pollution. Moreover, the council also introduced as well as implemented certain crucial initiatives with the intention of properly utilising the limited environmental resources (Lucia, 2010). The core meaning of the PPP is that any polluter should incur the costs in relation to the safeguard and the control

Nursing Philosophy Essay Example for Free

Nursing Philosophy Essay Introduction Philosophy originates with the Greek word philosophia, which translates as the love of wisdom. Philosophers are engaged in inquiry concerning the search for truth, the nature of universe and the meaning of human experience. Welch Polifroni(1999). The aim of this paper is to compare and contrast the philosophical paradigms of Realism, Antirealism, Phenomenology , Postmodernism. To relate the Empiricism, Positivism, Historicism, and Relativism to the nature of scientific truth. Moreover, to discuss the significance of truth for nursing as a profession and as a science. The various paradigms are characterized by ontological, epistemological and methodological differences in their approaches to conceptualizing and conducting research, and in their contribution towards disciplinary knowledge construction. Weaver, and Olson. (2006). Table 1 illustrate theses differences between these philosophical paradigms. Realism and Antirealism Realism has an ontology which states that the structures creating the world cannot be directly observed. Its epistemology is that appearances do not necessarily reveal the mechanisms which cause these appearances, and its methodology therefore  involves the construction of theories which can account for these appearances. Wainwright,S. ( 1997). Realism, in the Aristotelian, holds that things and individuals have existence independent of human thought and that this extra-mental world is intelligible and forms a basis for evaluating propositions about the world. Whelton,B. (2002) 2 Philosophy course –First Assignment Positivism collapses the world into a single plane of events. In contrast, realism recovers the ontological depth between the three stratified domains and thereby establishes relations of natural necessity rather than the relations of logical necessity  (universality). Wainwright,S. ( 1997). Relevance of Realism to Nursing Realism proposes a common ontology and epistemology for the natural and social sciences. Realism enables the traditional natural and social science division in subjects like geography, psychology, medicine and nursing to be bridged. Realism can therefore provide ontological and epistemological basis for nursing. Wainwrigh( 1997). On the other hand, the interest her in the causal and epistemological ingredients of scientific realism because they support the claim that explanations are important in nursing science  and practice and that the aim of scientist is to discover better and better explanations. Gortner, and Schumacher,(1992). Relevance of Antirealism to Nursing It the positivist antirealism that make their views inappropriate for nursing science. It is not possible in positivism to deal with subjective aspects of person, nor with perceived relational processes, nor with explanations without translating them into physiological states or behaviors. One of the most serious consequences of an antilrealist construction of theories is that theories cannot explain. One of the major distinction  between scientific realism and antirealism is the way in which theoretical entities are understood. In the language of scientific realism the term theoretical entities usually means unobservable entities, states, or processes. The antirealists deny the existence of 3 Philosophy course –First Assignment unobservable entities or process. Antirealist assert that the notion of truth or falsity is relevant to observation even though it is not relevant to theory. Gortner, and Schumacher,(1992). Phenomenology For Edmund Husserl, phenomenology is the reflective study of the essence of  consciousness as experienced from the first-person point of view Phenomenology, founded by Edmund Husserl, promotes the idea that the natural world is largely shaped by the human mind. Wikipedia, (2007). Phenomenology is philosophical movement whose primary objective is the direct investigation and description of phenomena as consciously experienced. It remains different from and in opposition to positivism because it is a theoretical, non causal, and attempts to be free of supposition. Welch(1999) P243). Postmodernism The essence of truth lies within the individual and the individual may change or  later alter that view dependent on the context and the circumstances. Thus, the postmodern worldview is that truth neither singular nor multiple; it is personal and highly individualized and contextually driven. Welch Polifoni (1999)p-58) The Significance of Truth for Nursing as a Profession and as a Science. Science, philosophy and philosophy of science are all topics of great significance to nursing†¦the need to examine issues of what it means to know, what truth is, how we know and what can be learned from science and philosophy is central to growth in the 4 Philosophy course –First Assignment  discipline. Simultaneously, it is imperative that nurse scholars gain understanding of the divers scientific and philosophic traditions that have influenced the development of nursing knowledge in order to develop and enhance our science, our discipline and our profession. †. Welch and Polifroni (1999(p-1)) Philosophy of science in nursing seeks to understand truth, to examine prediction, causality and law, to critically relate theories, models and scientific systems. Theses goals are accomplished through the methods of philosophic inquiry of reflection and dialogue. Welch Polifroni(1999(p-5)). In order to understand what truth is, Welch Polifroni(1999) discussed the sources of truth ( Intuition, Authority, Tradition, Common Sense and Science)as well as the theories of truth such as correspondence theory; coherence theory; pragmatic theory; semantic and performative theory. These theories gave different interpretations for truth, for instance, correspondence theory suggests that truth is related to and correspond with reality, the truth is achieved through perceptions of the world, on the other hand for coherence theory, the truth is true if it is coherent while for the pragmatic theory the  truth is relative and related to the practicality and workableness of a solution. According to Newman, Sime and Corcoran-Perry(1991):’’ Nursing is the study of caring in the human health experience†¦nursing body of knowledge includes caring and human health experience. A body of knowledge that does not include caring and human health experience is not nursing knowledge. †. Truth can be achieved through knowing principles and causes of the natural kind behind phenomena. It is proposed that humans are the natural kind behind nursing phenomena. Thus, human nature provides proper principles (the truth) of nursing 5  Philosophy course –First Assignment practice†¦. It is proposed that it is knowledge of human nature that provides principles of human action, and thus human nature is a source of practical truth in nursing. Whelton . (2002). The realist ontological position assumes that an objective world exists independently of our knowledge, beliefs , theories or descriptions about it. This reality exists whether or not we can experience it or have conceptions of its nature. In contrast, several nonrealist positions have also been advanced, incorporating a wide variety of philosophical views pertaining to truth. These positions reject ontological and/or  epistemological realism, and therefore truth cannot be related to an external reality . Lomborg and Kirkevold (2003). However, Gortner and Schumacher (1992 )stated that ‘’ Nursing scholars can explore scientific realism for the insights it may provide for nursing science â€Å". Moreover, Gortner and Schumacher (1992) proposed that â€Å" Scientific realism is relevant to nursing science in the following ways: (1) It supports the full range of nursing theory; (2) It affirms the importance of including subjective client states in nursing theory and refutes the claim of the positivists that if it is not observable, it does not exist. ;(3) It adds the idea of the substantive content of explanations to discussion about forms of explanation;(4) It includes the notion of truth as a regulative ideal in science and claims that better theories are theories that are closer to the truth†. 6 Philosophy course –First Assignment Relate the Empiricism, Positivism, Historicism, and Relativism to the nature of scientific truth Positivism Positivist approaches are founded on an ontology that the things we experience are things that exist. Its epistemology requires that this experience is verified through the  deductive methodology of the `scientific method Wainwright,S. ( 1997). The positivistic philosophy of science will for example argue that scientific knowledge is objective and should be verified accordingly. Nyatanga(2005). The Relevance of Positivism to Nursing : It the positivist antirealism that make their views inappropriate for nursing science. It is not possible in positivism to deal with subjective aspects of person, nor with perceived relational processes, nor with explanations without translating them into physiological states or behaviors. One of the most serious consequences of an antilrealist  construction of theories is that theories cannot explain. Gortner, and Schumacher, (1992). EMPIRICISM Empiricism in its classical sense was a philosophical doctrine that considered observation to be the foundation of knowledge. Gortner and Schumacher(1992). Contemporary empiricism is a paradigm that has the ability to facilitate the application of the scientific facts learned from empirical methods within the appropriate context by taking interpretative knowledge into account†¦ It thus seems apparent that a broader view of scientific knowledge is required, and this is where contemporary views of 7  Philosophy course –First Assignment empiricism are more applicable to the practice of nursing. However, before reviewing the basic tenets of contemporary empiricism, there is a need to provide an overview of interpretive methods and their ability to provide a context or structure for the use of empirical knowledge. Pluralism supports the assumption of contemporary empiricism that human responses can be identified, measured and understood even considering their complex nature. Therefore, an important part of nursing knowledge acquisition includes a synthesis of the data in order to better understand the  synergistic effects of the whole, which cannot be learned simply by studying its parts. Traditional empiricism provides a basis for the study of certain types of knowledge that have made important contributions to the science of nursing. Giuliano,K. ( 2003) The strength of contemporary empiricism is that it values traditional empirical knowledge but takes interpretive knowledge into account in order to provide a context for the appropriate application of that knowledge. The pluralistic nature of contemporary empiricism gives it the ability to bridge the gap between the facts of scientific  knowledge and the use of scientific knowledge in order to facilitate the application of all types of nursing knowledge. Giuliano,K. ( 2003). HISTORICISM The main protagonist of historicism is Kuhn. He was dismayed to find that traditional accounts of the philosophy of science bore no comparison with historical 8 Philosophy course –First Assignment evidence. He then set out to establish a theory of the philosophy of science in keeping with historical evidence as he saw it (hence the term historicism). Nyatanga (2005). Relativism Epistemological relativism view of truth and falsity in general are relative. An epistemological relativist denies that anything at all can be known with certainty. According to hard core epistemological relativism, everything is a matter of opinion, including science. In this view of truth, nursing science has much knowledge that is derived from opinion and personal experience and consequently it is relative knowledge. Summary The importance and significance of the philosophical world views of realism, antirealism, phenomenology , postmodernism, positivism, empiricism, relativism and historicism for nursing science and profession were explored in this paper. However, this  area need more detailed exploration through our philosophy course in order to understand the similarities and differences between these philosophical worldviews and how we can integrate this knowledge in our practice and education. 9 Philosophy course –First Assignment References Giuliano,K. (2003). Expanding the use of empiricism in nursing: can we bridge the gap between knowledge and clinical practice? Nursing Philosophy. 2003,4, pp. 44–52. Gortner,S. and Schumacher,K. (1992). (Mis)conception and Reconceptions about Traditional Science. Advances in Nursing Science, 1992, 14(4):1-11 Lomborg,K. and Kirkevold,M.(2003). Truth and validity in grounded theory – a reconsidered realist interpretation of the criteria: fit, work, relevance and modifiability. Nursing Philosophy, 2003,4, pp. 189–200. Newman,M. , Sime, A. , and Cororan-Perry. .(1991)The Focus of the Discipline of Nursing. Advances in Nursing Science,(1991),14(1)1-6. Nyatanga, L. (2005). Nursing and the philosophy of science. Nurse Education Today (2005) 25, 670–674 Wainwright, S. ( 1997). A new paradigm for nursing: the potential of realism. Journal of Advanced Nursing, 1997, 26, 1262-1271 Weaver, K. and Olson, J. (2006). Understanding paradigms used for nursing  research. Journal of Advanced Nursing 2006 Vol. 53 Issue 4 pages 459–469 10 Philosophy course –First Assignment Welch,M. and Polifoni,E. (1999) . Perspectives on Philosophy of Science in Nursing. An Historical and Contemporary Anthology. Copyright 1999. Lippincott Williams Wilkins . Whelton,B. (2002) Human nature as a source of practical truth: Aristotelian–Thomistic realism and the practical science of nursing. Nursing Philosophy,2002, 3, pp. 35–46 Wikipedia, (2007). Phenomenology. Wikipedia the free encyclopedia. Retrieved October 15, 2007, from http://en. wikipedia. org/wiki/Phenomenology.

Consumer Influences and Behaviour: UK Banking

Consumer Influences and Behaviour: UK Banking Chapter 1 (Intro) 1.1 Introduction To become the leading international bank HSBC has combined the emerging markets through international connectivity and scale yet maintaining the strategy unchanged. To comply with the recent economic turmoil HSBCs strategy is apparently most appropriate one as the projected the return of total shareholders equity remains achievable over full business cycle. Reinvestment of the capital allowed the company to maintain flexibility of direction in accordance with financial and regulatory environment. This can help the company to make the long term decisions supporting the brand values and the customer relationship and the growth to be consistent with the strategy. The ‘Managing for growth a diverse evolutionary strategy ranging from 2003 to 2008 for HSBCs growth and development across the globe addressing the areas where desirable and attainable improvement can be made; was an ultimate success. Unlike competitors, the consistent approach to grow within the emerging markets HSBC did not have to dispose any stakes in strategic investments to generate capitals. Depending on the customer demand and maintaining the strategic line while reviewing the emerging new opportunities, HSBC has successfully survived in the period of uncertainty. The company has increased the number of HSBC Premier Customers to 2.9 million, and the customer volume is increasing highly in the emerging market. During financial crisis and economic recession the global financial markets have suffered a serious impact. Very few banks have escaped unharmed by adjusting to shifts in the global financial and economic environment. Market entry timing decisions are inherently difficult. A firms managers need to consider the influence of so many factors both internal and external to the firm in deciding when to enter a market with a new product (Lieberman and Montgomery, 1991). Firms face a particularly difficult decision of planning when it is best to enter a market with a new product in response to a market introduction of a pioneering new product by a major competitor. Given that pioneering is no longer an option, is it better for the firm to enter the market quickly with a competitive new product or is it better for the firm to delay market entry for strategic reasons. When the competitive stakes are high, it is clearly in a firms best interest for its management to plan carefully such a market entry timing decision by giving careful consideration to a broad array of information including information on the competitor, the competitors product offering, the market, and the firms internal resources and product offerings. Considerable academic research has been conducted that suggests the desirability of certain market entry timing strategies for a wide array of conditions in the competitive environment (cf. Bowman and Gatignon, 1995; Brown and Lattin, 1994; Green et al., 1995). The business world composed of organization and work becoming more demanding and wild. Facing organizations are now facing so many challenges. Among them globalization, customer awareness, higher revenue with minimizing the operational cost, strengthening the organizational capacity, renovation and change, technological implementation, maintaining diverse human capital, and confirming essential and constant change. Fortunately the degree of competition among industry rivals has significantly increased. Now most of the organizations can easily duplicate technology, industrial methods, production, and even strategy. To gain the competitive advantage in the long run, business houses need to establish their own organizational capability (Burke Cooper 2004). 1.2 Background of The Study HSBC is a prominent name in the global banking industry. This bank has been operating successfully all around the world as a local bank with its efficiency and effectiveness. The integrated strategy of HSBC and on time decision made it becoming a threat for other long lived bank in the industry. The strategy the bank had followed make it to cope up with all sorts of cultural barriers and to be along within the society and create the better brand value compare to the other rivals in the banking industry. The reason behind the on-going prospect of this bank is due to a reason which made is to gain the competitive advantage in the global money and investment market. Lately the economic crisis hit the global money market and retail banking industry injuring the performance of all the major players in the industry as the confidence and the trust of the customers were gone. 1.3 Rationale This study is a requirement for the course I am enrolled in. This study will help me to utilize the acquired knowledge/theories and relate them to the applied business. The title was chosen as banking industry is one of the diverse industries and UK is one of the most competitive markets where the industry rivals constantly changing their strategies to adopt with the change and HSBC is one of the best performing banks in it. With the establishment of the purpose given, this study may be of importance to the purpose that have been discussed by fulfilling the objectives, the study will be helpful for researchers focusing on different strategies and innovative techniques with regards to the method of gathering the information. The findings of the research will be helpful for researchers in creating their own means of conducting their study. The significance of this study is the option that it may contribute the findings for the other studies that wish to examine factors for the success or failure of a study. Another importance of the report is to serve as a director for researches that emphasis on defining the effects of an integrated marketing strategy which made HSBC successful in the UK banking industry as well as globally. 1.4 Aim and Objective of the Study The aim of the research to find the answer to the research question â€Å"How can HSBC Continue to Maintain Its Competitive marketing advantage in the UK market?† The objective of this study is to identify the reason behind the success of HSBC and the challenges the company may face in future and the potential strategy the company may follow so that it can maintain its leading position in the UK retail banking industry. So, the prime objectives of the study are as follows: To identify how HSBC operates and what made it unique besides others To identify the attitudes of the UK customers towards HSBC. To identify the attitudes of the company staffs towards existing marketing system. To identify the shortcomings (if existed) of the Strategy being adopted by HSBC To identify the most effective strategy appropriate for HSBC in response to the current financial crisis in UK. 1.5 The Organization of the paper: Unlike the conventional approach this paper is furnished with the industry analysis focusing on the UK banking industry in term of its performance, effective factors leading HSBC to become more successful, the changing switching tendencies of the customers, role of the SMEs in the industry and an overview on the investment criteria in the money market. The study will initially gather information that will serve as introductory part of the study. The study will then gather related literature to prove the need for conducting the study. The literature review can help in determining what are the studies already done, what study needs to be corrected. The study will then determine the methods and means for data to be gathered and analyzed. In this part the data is being readied to be gathered and analyzed but the method to gather it will first be determined. The next part of the study is gathering, presenting and interpreting the data. In this part the validity of the hypothesis and ideas about the study will be proven. The last part of the study will be the part where conclusions and recommendations will be stated. In this part final statement about the study will be done. The study will be organized in accordance with the following order Chapter 2(Literature Review) According to Porter (1985) it is the value chain through which a company can create and offer value to its customers by efficiently utilizing costs and effectively offering the product or services through a lower cost or a higher differentiation. Again Rajnandan (2007) said value chain not only seeks to do away with the activities that do not add value, but establishes the importance of other support activities, including infrastructure, technology, and so on, that play a vital role in providing the foundation for competitive advantage. The value chain also is useful in outsourcing decisions. Understanding the linkages between activities can lead to more optimal make-or-buy decisions that can result in either a cost advantage or a differentiation advantage. (Graeme J. Buckley, 2006) After defining the discrete activities marketers need to identify the linkages between activities. The relationship survives if the performance or cost of one activity affects that of another. Competitive advantage may be obtained by optimizing and coordinating linked activities. (Porter, 1985) The developed opponents expected strategy, where it participates in the marketplace, how it competes, and what it tries to achieve, should be distinct from any strategy pursued by any rival. Those executives charged with visualizing the developed rivals strategy should also be encouraged to go beyond the likely strategies of announced. It is necessary to communicate the competitive variables to the target market as that will force the buyers to prefer the products. Where marketing communications carries the meaning of the companys product attributes, aiding customers reach their goals and moving the company closer to its own goals. (Lancaster, 2002) Marketing efficiency depends on communications effectiveness. The market is activated through information flows. The way a potential buyer perceives the sellers market offering is heavily influenced by the amount and kind of information he or she has about the product offering, and the reaction to that information. Marketing, therefore, relies heavily upon information flows between the seller and the prospective buyer. (Thomas A. Staudt, Donald Arthur Taylor, 1976) The firms value chain links to the value chains of upstream suppliers and downstream buyers. The result is a larger stream of activities known as the value system. The development of a competitive advantage depends not only on the firm-specific value chain, but also on the value system of which the firm is a part. (Kiichiro Fukasaku, 2007) Dramatic changes due to globalization, deregulation, and technology have redefined the nature of business by increasing competition. Significant increases in the speed of competitive response and the number of competitive actions and price cuts have also resulted. Those indicators highlight the intensity of competition. (Gr, Cu, Le, Hu, Ken G, 2005) Unlike the classical concepts, the marketing concept states that the nature of the marketing orientated organisation, whether product or service based, profit or non profit based, is the identification and genuine satisfaction of customers needs and wants, more effectively and efficiently than the competition. The marketing concept has been defined as ‘the key to achieving organisational goals and the marketing concept rests on ‘market focus, customer orientation, co-ordinated marketing and profitability. (Le, Ru, Lancaster, 2002). ‘Marketing Research is a systematic problem analysis, model-building and fact-finding for the purpose of improved decision-making and control in the marketing of goods and services (Kotler, 1999) Strategic capabilities that companies can use to support the strategy they have chosen to pursue. A strategic capability offers a company a sustained competitive advantage when substantial time and effort is required for competitors to develop the same capability. (Susman, 1992) Game theory more specifically, non-cooperative game theory can be a useful tool for investigating a comprehensive model of competitive advantage in that it demonstrates the linkages between resources, competitive moves and responses, and advantage. (Gr, Cu, Le, Hu, Ken G, 2005) The ability and speed with which a company can learn from experience is another strategic capability. The ability to learn is dependent, in part, on how the company captures and accesses information. Companies can simplify this process by minimizing the amount and complexity of information they have to process. (Susman, 1992) Only by gaining a deep and comprehensive understanding of buyer behaviour can marketings goals be realised. Such an understanding of buyer behaviour works to the mutual advantage of the consumer and marketer, allowing the marketer to become better equipped to satisfy the consumers needs efficiently and establish a loyal group of customers with positive attitudes towards the companys products. (Lancaster, 2002) Competitive advantage is a way of firms gained advantage over its rivals. Competitive Advantage introduces a whole new way of understanding what a firm does. Competitive Advantage takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a companys relative cost position. Competitive Advantage also provides for the first time the tools to strategically segment an industry and rigorously assess the competitive logic of diversification. (Porter, 1998) The design stage determines the way in which a firm intends to differentiate its good or service from rivals. In this stage a firm makes choices to gain a competitive advantage over rivals. (William, 2004) For a single product or narrow group of products, a firms competitive strategy refers to the weighted mix of price, product qualities and features, and service that differentiates its product from those of rivals. (William, 2004) The Competitive Advantage model of Porter learns that competitive strategy is about taking offensive or defensive action to create a defendable position in an industry, in order to cope successfully with competitive forces and generate a superior return on investment. According to Michael Porter, the basis of above-average performance within an industry is sustainable competitive advantage. There are 2 basics types of CA: Cost Leadership (low cost) and Differentiation. The Delta Model contains the following elements: Strategic Triangle: used for defining strategic positions that reflect fundamentally new sources of profitability (three strategic options: best product, customer solutions, and system lock-in), Aligning these strategic options with a firms activities and provides congruency between strategic direction and execution (three fundamental processes are always present and are the repository of key strategic tasks: operational effectiveness, customer targeting, and innovation), and Adaptive processes: core processes of the company must be aligned to the chosen strategy in order to make progress against the strategic agenda and avoid a commodity-like outcome. 2.1 The Trends (Customer Focused) E-trading and online customer services are becoming the key differentiators in every industry. The banking industry in the midst of a shift assisted and backed by the rapid technological advancement, internet and globalization. The transition is not an incremental one through which organizations, processes, and technologies evolve in linear fashion into more advanced, but still familiar models which is distinct from the earlier industry change. Industry observers anticipate that this transition will be much more radical and constitute a complete metamorphosis of bankings entire business model, realigning everything from its strategic business orientation to its technology architecture to its value proposition to its customers. (Balthasar, 2010) 2009 is a significant year forcing many private banking experts to remember. Privet funds failed to generate revenue as clients withdrew assets from private banks. The global financial crisis has fundamentally changed the investment pattern of the High Net Worth Investors and their wealth management business itself. Growing Market ‘Many â€Å"new money† acquire their wealth through IPO. Brazil and China accounted for two-thirds of global capital raised in Q2 2009 (Ernst Young, 2009) showing that there is a growing demand for private banking and wealth management service in the region as the economy is rapidly growing. Chinas growth will outstrip US which is a good news for private banks who have a strong APAC presence, wealth management professionals should understand that the Chinese market is not easy to penetrate. First of all, client advisors need to be fluent in Mandarin and have local connections. Secondly, guanxi (relationships) still plays an extremely important role in the modern Chinese business community, private bankers without access to key relationship brokers as references will find it very difficult to convince Chinese HNWIs to open accounts. Private banks that hire locals will have a definite advantage over expats trying to cover Chinese clients. (Warren Buffet, 2009) Responsible lending Affordability assessment approaches vary across the industry. Responsible lending decisions require checks to be made concerning income and outgoings (typically using a combination of income multiples and affordability models) when assessing ability to repay now and into the future. Also the type of lending undertaken and the type of borrower (for example, applicants with impaired or low credit ratings) may require more detailed assessments to be carried out. Other (unregulated) lending Mortgage lending is only part of the affordability picture. Under the auspices of Treating Customers Fairly (TCF), affordability assessments are equally relevant to other borrowing, including personal loans and credit cards, and a number of lenders are looking at how their affordability assessment processes may need to be strengthened for these types of credit. In an effort to strengthen existing rules, new Banking Code guidance concerning assessing affordability in relation to unsecured loans (overdrafts and other borrowing) was issued by the Banking Code Standards Board in April 2006. Any assessment should now include at least two of the following: Income and financial commitments Repayment history Credit reference agency information and past repayment history Credit scoring. It is also worth noting that the Office of Fair Tradings recent guidance (‘the OFT Guidance) reinforces the need for firms to have regard to its earlier guidance on non-status lending and confirms its intention to consider further specific guidance with regard to irresponsible lending and what this may mean in different market sectors and circumstances. Responding to the concerns The FSA has indicated that as part of its retail agenda it will continue to focus on quality of advice processes in the mortgage market. In responding to these concerns, firms will wish to consider how the results of the FSAs findings impact each of their lending businesses: How extensive is the affordability process; does the advice process include an assessment of income and identifiable expenditure; anticipated changes in personal circumstances (income/expenditure composition); impact of interest rate changes and possible future increases in interest rates? How can the consumer deal with mortgages extending into retirement? What steps are taken to ensure that underwriting processes (including income multiples and affordability models) reflect the different characteristics and risk profiles of customers in different market sectors (for example, sub-prime; non-conforming)? Is the recent assessment carried out to identify the affordability (including affordability decisioning models) to meet the regulatory as well as commercial drivers impacting the business? What steps are taken concerning the assessment of the customers ability to repay where ‘enhanced income multiples are used (and where the firm may have insufficient, or outdated, data to measure the potential impact/risks of default)? What MI does the consumer have to facilitate the identification of affordability issues on a timely basis (for example, the performance of loans where ‘enhanced multiples have been applied; at the end of any discount period; the level of arrears and repossessions; lending introduced by intermediaries)? Even for long-established product offerings, it is clear that nothing stays still. Aside from regulation by the FSA, the market still needs to respond to the challenges of competition investigation into the PPI market. Household Leverage: In the years leading up to the crisis, a combination of factors, including low interest rates, lax lending standards, a proliferation of exotic mortgage products, and the growth of a global market for securitized loans fueled a rapid increase in household borrowing. (Shedlock, 2010) ‘The recent financial crisis contributed to the longest and most severe economic contraction since the Great Depression. The rapid expansion in the use of borrowed money, or leverage, by households in recent years, is one factor that may help account for the virulence of the downturn. (Shedlock, 2010) ‘The common patterns observed across countries suggest that, the unwinding of excess household leverage via increased saving or increased default rates could be a significant drag on consumption and bank lending going forward, possibly muting the vigor of the economic recovery. (Shedlock, 2010) 2.2 Changing Nature of Consumer Behaviour (Higher Expectation) ‘Customers take control. Customers will be smart, informed and savvy users of financial services. They will only be interested in service providers that can meet their very specific individual needs. (CMA Management, 2006) Global banking leader for the Institute for Business Value, each bank must decide on a strategy that fits its customers needs. Banks will need special strategies to cater to a far more discerningand controllingcustomer. Innovative approaches to business design, customer service, workforce management and IT will be critical to banks future success. (Sunny Banerjea, 2009) Banking customers will demand more advocacy, personal security and control in their banking relationships Banks will source products and services from many specialized and best-in-class service providers, including independents and other banks providing white-label products and services. Innovation in products, processes, relationships and business models will be the primary path to sustainable growth. Furthermore, the modern banking industry has brought greater business diversification. Some banks in the industrialized world are entering into investments, underwriting of securities, portfolio management and the insurance businesses. Taken together, these changes have made banks an even more important entity in the global business community. 2.3 Globalization (Intense Competition) ‘By 2015, we will live in an intensely customer-centric market that is dominated by global mega banks and densely populated by specialist financial services providers. Fierce competition, global regulation and technology will reshape bank and non-bank structures. (Rusty Wiley, 2009) Banking is moving incrementally but unmistakably away from a model based on products, transactions, touch points, and internal departments toward one based on customers, processes, integrated experiences, and the enterprise-wide value of information. The new strategic centre is not an institutions asset size, market share, revenue growth, or operating efficiency, but the â€Å"customer experience† the institution provides to consumers. Whether a seismic departure in focus or simply a more pronounced emphasis on an existing strategy, many banks have decided this is their destination. Many countries are now more alert after so many scams including The Bernard Madoff $65 billion Ponzi scheme exposed in 2009. To minimise and control the false trading activities and tax evasions, governments worldwide demand more oversight of banking operations influencing not only the investment banking business but also the private banking side. The account opening process, KYC and offshore banking activities are under tighter scrutiny than ever before. As a direct result, banks have to spend more money on compliance and risk management. (Investment Research, 2010) Banks no longer think in terms of selling products and making transactions, but rather in terms of acquiring, satisfying, and retaining customers. They are realigning their system architectures to recognize, integrate, and monitor business processes that span departmental boundaries and consider customers from a company-wide perspective. The resulting systems provide customers with tools to conduct their own banking business on their own terms, in their own time, and through whatever channel they happen to access. (Balthasar, 2010) This shift in strategic focus has already had a profound impact on the way that bankings role and value to its customers have evolved, leading to the second feature of the industrys transformation, which is that banking is no longer seen as purely a financial transaction, but rather in a broader and more significant way as a financial information business. This distinction may sound like splitting hairs, but the eventual effect on the banking industry will be nothing short of transformative. To better adapt and accommodate this shift successfully, banks will have to recon and upgrade their entire IT infrastructures. The excellent international reputation and the $300 billion private banking assets the region currently manages, the Singaporean government is aggressive in making the country more attractive to private banks and HNWIs worldwide. Singapore officials are planning to amend the Income Tax Act, which is likely to help the country to make Organisation for Economic Cooperation and Developments â€Å"white list†, further establishing itself as Asias private banking stronghold. (Wall Street Arrow: Market Insights, 2009) The competitive pressures that have squeezed the banking industry for the past decade show no sign of letting up, principally due to the banking industrys continuing consolidation. (Balthasar, 2009) Many industry analysts are expecting another round of large bank merger announcements, with the additional element of international banks involved in cross-border mergers. We have seen the beginnings of that trend already in Europe, with the acquisition of Abbey National (U.K.) by Santander (Spain) and the protracted dispute between Dutch bank ABN AMRO and another Spanish bank over two Italian banks. One important ramification of the continued growth of leading banks will be their ability, based on their sheer size and higher efficiencies, to invest in world-class data storage, management, and analytical capabilities, thereby extending their dominance by the development of innovative revenue-generating products and services. The transition to banks as primarily an information source has helped lower the barriers to entry in the financial services industry, opening the banking arena to a host of new, non-bank players. The current alarm among banks and their regulators about Wal-Marts efforts to obtain an industrial loan company (ILC) license in Utah is the most visible manifestation of that trend. 2.4 Technology (Customised Service) Sharply focused technology. The enabler of all this change will be technology that supports rapid, accurate decision making and greater operational flexibility and efficiency. The successful specialists will be those who can track and analyze specific customer needs and speedily meet them with profitable, reliable products. (CMA Management, 2006) The global trend of deregulation has opened up many new businesses to the banking industry. Coupling that with technological developments like internet banking and ATMs, the banking industry is obviously trying its hardest to shed its lackluster image. (Investopedia, 2010) The major force driving banking transformation stems from the increasing commoditization of financial transactions. Banks can no longer distinguish themselves on the basis of product set functionality or operational excellence. Commercially available systems have perfected virtually all the important functions in basic transactions, including payments, deposits, funds transfers, and account reporting. The maturity of technology in these areas has made both functionality and pricing nearly uniform among leading vendors. The sheer volume and scope of regulatory requirements has imposed on banks an unprecedented need to develop transparent systems and processes, along with more effective and reliable means for collecting, storing, and manipulating information. Going forward, banks will need to develop an approach to their IT infrastructure that places a premium on flexibility, adaptability to rapidly changing market circumstances, and the ability to integrate information from multiple sources currently isolated from each other. The competitive landscape has also shrunk considerably. In June 2008, there were 46 lenders offering unsecured personal loans, down from 58 in June 2007, however, by June 2009 this number had dropped further to just 37. The real value proposition that banks offer now is in the information they can provide about financial services and transactions, from a perspective of accessibility, speed, convenience, granularity, analysis, and so forth. In other words, the important question to ask banks now is â€Å"how quickly, accurately, deeply, efficiently, transparently, and finitely can they capture, parse, store, identify, access, retrieve, sort, match, analyze, aggregate, present, share, distribute, and protect data?† Therefore, leading banks are basing new technology strategies on transforming and enhancing their command of information. Although they already sit atop vast amounts of data about their customers, banks in many respects are unable to identify and/or retrieve it with any degree of precision. With bankings future growth and profitability dependent on the ability to aggregate information across systems and reorient it by customer instead of product, technology spending decisions will he nceforth be guided by how well a proposed solution furthers a banks command of information. (Balthasar, 2009) Data management The command of information should be incorporated it into technology development by the vendors allowing them to capture (automatically as much as possible) descriptive and associative information about customers, transactions, and workflow circumstances as distinct data fields; to identify, access, associate, aggregate, sort, and display data from disparate sources; to exchange, transfer, compound, and deconstruct data freely across system boundaries; to normalize, integrate, and analyze that data for a specific purpose and for a specifically designated market segment; to drill down and parse data into ever more discrete units that can be segregated and analyzed; and to manage all of the above in near-real time through centralized database management and automated business processes with rules-based workflow and exception management. Initiatives and architectures not built on a sophisticated data management core will provide only limited benefit, since sooner or later they will be unable to integrate fully into